Archives for posts with tag: simpleisbetter
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Magnus – the perfect iPad stand?

January 23, 2012 //
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L.U.G.B Naval Umbrellas via LONDON UNDERCOVER UMBRELLAS

December 13, 2011 //
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DrinKlip – or the “never-worry-about-spilling-your-cup-of-coffee-on-your-laptop-again-solution” (via @NOTCOT)

October 17, 2011 //
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SWYP: See What You Print (better than the big green button, ey @enquiringdesign?)

September 22, 2011 //

Introducing SWYP (See What You Print) – A concept to bring the printer to the 21st century, by stripping it down of its cumbersomeness.

Very interestingly simple concept…read more about SWYP HERE!

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Redesign the $100 bill – Make your Franklin!

September 7, 2011 //
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“Rather than strategizing against competitors, you should empathize with your customers. Everything else falls into place afterward.” (via Co. Design)

September 3, 2011 //

This is an interesting article about companies who focus on the competition rather than simplifying the user experience…”Rather than strategizing against competitors, you should empathize with your customers. Everything else falls into place afterward.”

This statement below is spot on and why I believe Design Ethnography can lead us to create better experiences for the user …careful observation and meaningful conversation…

“The first step in creating user experiences that are truly differentiating is to stop thinking about differentiation and start feeling your customers’ pain firsthand. Some of our best design concepts come from watching a user write something on a sticky note, or print something out for comparison, or manipulate raw data in an Excel spreadsheet, or walk over to ask Joe in accounting a question. We are able to see these inefficiencies in a system only through careful observation and meaningful conversation.”

Read the whole article HERE!

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