Archives for posts with tag: straightforwarddesign

Media_httptctechcrunc_xuhjc

I posted about Help Remedies, a pharma startup trying to rethink the over-the-counter (OTC) medication experience, a while back. I love their straightforward approach to fight all the clutter and confusion that one usually encounters in the pharmacy isle. I wrote about their Dream Recommender HERE. Now they are making waves with “a new product called “Help, I Want to Save a Life”, an easy-to-use, DIY bone marrow donor registry kit, which is a more targeted supplement to your standard Band-Aid fix as well as the company’s already existing “Help I’ve Cut Myself” kit.”

TechCrunch wrote about their new kit a couple of weeks ago: “The startup is doing so with a line of OTC products, or medicine kits, distinguished by minimalist, eco-friendly packaging and smart design in an effort to help reduce the overwhelming amount of product choices most consumers experience when perusing the medication aisles at their local pharmacies.”

Check out the post over at TechCrunch HERE and check out Help Remedies HERE!

Tags , , , , , , , ,
Categories Uncategorized

urban perspective #01 by Jonathan Smith

October 17, 2011 //
Tags , , , , , , ,
Categories Uncategorized

DrinKlip – or the “never-worry-about-spilling-your-cup-of-coffee-on-your-laptop-again-solution” (via @NOTCOT)

October 17, 2011 //
Tags , , , , ,
Categories Uncategorized

iPhone Horn Bike – BONE COLLECTION

October 17, 2011 //
Tags , , , , , ,
Categories Uncategorized

SWYP: See What You Print (better than the big green button, ey @enquiringdesign?)

September 22, 2011 //

Introducing SWYP (See What You Print) – A concept to bring the printer to the 21st century, by stripping it down of its cumbersomeness.

Very interestingly simple concept…read more about SWYP HERE!

Tags , , , , ,
Categories Uncategorized

How Tumblr Created A Design Culture With No Design Team via Co. Design

September 7, 2011 //

Interesting read about tumblr and their Design Team (of 1). Tumblr knows how to keep things clean and simple and in this feautre their design director Peter Vidani explains a bit about their philosophy and process:

“A key tenet of Tumblr’s design aesthetic is obvious from looking at its interface: Simplicity. “We really enjoy seeing a small simple page free of clutter,” says Vidani. “If we can get rid of anything, we will.” While other blogging platforms might hype their range of constantly growing features, Vidani says, his team does everything they can to minimalize them, or, in some cases, remove them. “We think the users are smart, and don’t need things ‘sold’ to them,” he says. “Keeping this in mind gets rid of the clutter, like labels and chatty copy.”

Read the whole story over at Fast Co. Design HERE!

Tags , , , , , , ,
Categories Uncategorized

Rethinking the Food Label – and the winner is…

August 31, 2011 //

About the project:

“We all read these food labels, but we’re not always sure what they mean. Is 20 grams of sugar too much? How much is a gram of sugar anyway? How many grams of fat fit in a teaspoon? Should I care about folic acid more than riboflavin? Saturated fat more than cholesterol?

We are confused about what and how to eat and so we’re eating too much of the wrong things. In fact, we’re eating too much of everything. Two-thirds of American adults are overweight or obese. The obesity rate among preschoolers has doubled since 1970. Type 2 diabetes has become an epidemic. We want to make it easier to choose healthy food.”

Check all the winning designs out HERE!

Tags , , , , , ,
Categories Uncategorized